Products for Good
Honest consumer apps that make everyday life a little better — habits, the outdoors, community. No promoted feeds, no tourist traps, no manipulation. Just well-made tools people are glad to have on their phone.
What we do here
Most consumer apps are built to capture attention. Ours are built to deserve it. We make focused products that do one thing genuinely well and then get out of the way.
This is where we prove our own principles: privacy by design, quality over quantity, and a refusal to grow by tricking anyone.
What we build in this domain
A snapshot of where we go deep — every engagement is scoped to what you actually need.
Habit & wellbeing
Gentle companions that turn small, good actions into a lasting practice.
Community & the outdoors
Maps and social tools where real people, not algorithms, decide what is worth seeing.
Learning for everyone
Visual, delightful learning experiences — especially for younger minds.
Privacy-first by design
The business model is the product, not the person using it.
How we work here
We design for the long run: no engagement traps, no attention theft. If a feature only exists to inflate a metric, it does not ship.
Other domains
Related work
What we’ve shipped and what’s taking shape in the labs.
In the Labs
A gentle habit companion that turns small, daily kindnesses into a practice that sticks.
Coming from the studioIn the Labs
A visual learning world that makes big ideas feel close for younger minds.
Coming from the studioBuilding something in products for good?
Tell us what you have in mind. We scope honestly and only take on work we can do well.